Speakers

Speakers

James Mattesich

Shareholder
Greenberg Traurig, LLP
As a Shareholder at Greenberg Traurig, LLP Jim Mattesich advises and represents clients in a wide range of regulatory, administrative and legislative matters before the state of California.  Mr. Mattesich has provided counsel to clients across the consumer products industry in regulatory compliance issues and legislative advocacy efforts.  His practice encompasses environmental subspecialties, including toxic chemical regulation, air emissions standards, pesticide regulation, compliance and litigation regarding California's unique "Proposition 65" statute, and regulatory and compliance matters before the California Air Resource Board.  Jim also counsels IFRA North America on California compliance.

Sanya Sukduang

Partner
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
Sanya will cover how to define trade secret information, activities that will result in the loss of trade secret protection, and the procedures and policies companies should implement to protect their valuable trade secrets.

As a partner at Finnegan, Sanya concentrates on patent litigation before the federal district courts and the U.S. Court of Appeals for the Federal Circuit, primarily in the areas of biotechnology, pharmaceuticals, chemicals, and biologics.  He has conducted all aspects of pre-trial, trial, and post-trial proceedings.  He lectures on all aspects of patent and trade secret law.

Michelle Krell Kydd

Editor
Glass Petal Smoke fragrance blog
Michelle is a popular fragrance writer and the founding editor of Glass Petal Smoke, an award-winning flavor and fragrance blog.  She will introduce attendees to the world of perfume bloggers and offer advice to the industry on effective engagement on social media platforms.

Michelle is a marketing and communications specialist with a flair for connecting brands and consumers.  She anticipates personalities, needs, and communication styles of consumers and aligns these facets with product experience and branding.  A trained "nose" and award-winning writer she bridges the gap between sensory emotion and experience, distilling the essence into palpable stories that resonate with the consumer.  Ms. Kydd's current projects focus on strategic alignment of social communications with marketing and promotions.  She was recently interviewed in an Association for National Advertisers (ANA) newsletter on the subject of multisensory branding.